About Us

Welcome to Swoon Baby!

I’m the owner and founder, Wendy. Swoon Baby is a premium children’s lifestyle brand that prides itself on providing stylishly unique, high-quality and affordable fashions for girls ages infant to 10 years old. Known for our fanciful attention to detail with whimsical mixes of colorful patterns and prints, embellished trims and hemlines, and dresses that twirl for days, every item is designed to make little girls feel extra special.

In the clothing brand business since 2007, Swoon Baby started fairly organically, just me wanting to make pretty dresses for my daughter. Then friends started asking me to make clothes for their kids, and, before I knew it, retail stores were reaching out. Things grew quickly and two years later, our wholesale business was launched. Now, Swoon Baby clothing can be found in over 200 upscale boutiques and department stores in more than 25 states across the US. So, why the name Swoon Baby? It actually originated with our sister line, Serendipity Clothing, where customers kept writing to us to say that they just “swooned” over our designs ¬– and that’s exactly the reaction we were looking for!

Every item is meticulously thought out, designed here in Arizona. From jumpers and shorts to swimwear and loungewear, (and coming in 2023, matching loungewear for mom too!) we provide timeless styles season after season, and even our fabric is custom made or sourced from talented small shop designers, like us! Our bamboo clothing collection is the start of our desire to be more sustainable, and we are even expanding to add clothing for boys to our collection as well.

Thank you so much for visiting Swoon Baby and we hope that you and the little girls in your life will swoon over our designs as well!

Xo- Swoon Baby Clothing